We have been in operation since the mid-noughties. It’s been a long journey from subletting an underwear warehouse to having our own office by the lake. Just like the company itself, our know-how has developed steadily, and we can now look back on a wealth of experience in youth marketing.
At the beginning, Jaywalker was responsible for the product STUcard, a value-added programme for young people in education, which we implement with and for 16 Swiss-German cantonal banks. In order to further enhance the experience and the savings potential for the young target group, the STUcard was further developed into Stu in 2023, and thus the logical next step was taken.
Stu is an important step towards digitalisation and data-driven marketing. This should offer significant advantages to both the young target group and the partner companies. We are constantly developing Stu further and adapting it to the needs of users.